Spruce the Bruce Grants

Streetscape Beautification

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Streetscape Beautification projects help make a community’s downtown more attractive, distinctive to their unique brand, and pedestrian-friendly, helping to drive community vibrancy and development. Uniquely branded physical elements help to highlight the character of a downtown.

The Streetscape Beautification grant provides funding for municipalities or their entities, Business Improvement Areas, or registered Chambers of Commerce to install or improve streetscape improvements in the downtown core that improve the vibrancy of the downtown.

Eligibility Criteria

To be considered for the grant:

The applicant must be a municipality or their entities, a Business Improvement Area, or a registered Chamber of Commerce.

The project must be installed in and around the downtown core of one of the following communities: Allenford, Hepworth, Kincardine, Lion’s Head, Lucknow, Mildmay, Paisley, Port Elgin, Ripley, Sauble Beach, Southampton, Teeswater, Tobermory, Walkerton, or Wiarton.

The applicant must submit a letter of support from the local Municipality or local Council.

The project must comply with Municipal by-laws and have received appropriate permits and permissions.

Project work must not have started (including purchasing any materials) until the application has been approved.

Max Funding

50% of total project cost (excluding taxes) up to $10,000.

Eligible Projects

Eligible projects may include, but are not limited to:

  • Banners
  • Benches
  • Bike racks
  • Flower containers
  • Garbage and recycling cans
  • Green space or public plaza enhancements
  • Public art
  • Seasonal decorations
Ineligible Projects

Ineligible projects include, but are not limited to:

  • Projects that do not comply with the applicable Community Toolkit branding elements
Branding and Design Elements

The projects must comply with the branding elements from the applicable Community Toolkit: AllenfordHepworthKincardineLion’s HeadLucknowMildmayPaisleyPort ElginRipleySauble BeachSouthamptonTeeswaterTobermoryWalkerton, or Wiarton.

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