Spruce the Bruce Grants

Community Marketing


The Community Marketing grant provides funding for businesses or municipalities, not-for-profits or charities with a focus or mandate to service visitors to collaboratively develop a package itinerary or marketing campaign that stimulates the local downtown economy.

Eligibility Criteria

To be considered for the grant:

The applicants may be a combination of businesses, or a combination of municipalities, not-for-profits or charities with a focus or mandate to service visitors.

The project must be located within one of the following communities: Allenford, Hepworth, Kincardine, Lion’s Head, Lucknow, Mildmay, Paisley, Port Elgin, Ripley, Sauble Beach, Southampton, Teeswater, Tobermory, Walkerton, or Wiarton.

For businesses: a minimum of three businesses, with at least one being located within the downtown Community Improvement Project Area (CIPA) collaborate and develop a package itinerary or campaign. For example, a canoe outfitter, local motel, and downtown restaurant develop a package itinerary to draw customers and visitors to the region.

For municipal and community partners: municipalities and community partners (not-for-profits or charities) collaborate and develop a marketing campaign to promote the business community and sectors.

The project must comply with local Municipality by-laws and have received appropriate permits and permissions.

The project should attempt to include elements from the applicable Community Toolkit whenever possible.

Project work must not have started (including purchasing any materials) until the application has been approved.

Max Funding

50% of total project cost (excluding taxes) up to $2,500.

Eligible Projects

Eligible projects may include, but are not limited to:

  • Completed Package Itinerary or Marketing Campaign
  • Design and production of marketing collateral
  • Paid promotion through marketing channels (ex. digital, print, radio, etc.).
Ineligible Projects

Ineligible projects include, but are not limited to:

  • Projects that include collaborative partners located outside of Bruce County
  • Projects that duplicate a role already fulfilled within the Community or Bruce County
  • Projects that generate advertising / promotional revenue for the applicants.
Branding and Design Elements

Gain inspiration and guidance for the project by reviewing design elements (colour pallets, materials and physical elements, and façade and signage examples) from the applicable Community Toolkit: AllenfordHepworthKincardineLion’s HeadLucknowMildmayPaisleyPort ElginRipleySauble BeachSouthamptonTeeswaterTobermoryWalkerton, or Wiarton.


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